Monday, May 4, 2009
Blog 5-From Chapter 8 of Entertaining the Citizen
Sunday, May 3, 2009
Blog 4
Women in Classical Hollywood Filmmaking
Women in classical Hollywood who wanted to work in film production were often times limited to careers of “feminine” jobs. Our textbook lists a few of these jobs as secretaries, minor assistants, and script girls (p. 217.) Very few women became motion picture directors and producers or screenwriters in previous decades, and there was a standard to a particular feminine behavior, which was often different from one era to another.
Although the standards differed from one era to the next to what a woman female character should play on screen, in a modern day society, females often have the same roles that women in classical Hollywood times.
For example, a current movie, “Iron Man,” which is based on an all-time classic comic book series, contains very stereotypical roles to the classical Hollywood era. Iron Man, the man who can pretty much obtain anything he wants with his powerful iron suit and rescues innocent citizens, is the male hero of the movie.
However, there to do his busy work is Pepper Potts, the super assistant. There would be no Iron Man without her. When Iron Man is off saving the world, his female assistant is “manning” his luxurious home, doing is busy work, and basically staying out of his way unless he calls on her for help. There is a scene in the movie where he sees her for the first time dressed up in a gown, and views her with a sexual eye. This is an example of the woman basically being the assistant around the clock unless she is viewed as a sex object, where then it is okay for her to stop her feminine job. Though the movie is twisted in the fact that Iron Man falls in love with her, Pepper still maintains the role of the passive woman similar to classical Hollywood film, where one can see that “good women” are like Victorian models usually virginal daughters who if they work at all do womens work (p. 218). Pepper was seen in her dress in a very virginal light, for it was the first time Iron Man had ever seen her showing much skin, and not in secretary type clothes.
Iron Man is just one example of how Classical Hollywood Film is similar to that of contemporary film. From the way that films sell best with male action heroes, to women primarily taking on stereotypical femenist jobs, contemporary and classical film are more alike than different.
Thursday, March 12, 2009
BLOG 3
For example, in the movie "You've got Mail," Tom Hanks's whiteness prevails to the viewer when Dave Chapell, who plays an african american character, comes into play. This notion, known as tokenism, may go unnoticed or the viewer may forget the subjection of whiteness as soon as Dave Chapelle goes off the screen.
Pg. 53 of the textbook touches on the movie "White Men Can't Jump," where the stereotype of "whiteness" is brought to the reader's attention. When the whiteness theme from these types of movies emerges whites appear to be less in touch with their physicalities than other races, in this case it is african americans.
In movies such as "White Men Can't Jump, whiteness subjection is typically not forgotten about, because it is the story line of the movie. In movies such as "You've Got Mail" it is easier to forget about the subjection of whiteness because the movie is not solely based upon the whiteness concept.
Another movie similar to the concept of "You've Got Mail" is "Saving Private Ryan" where Matt Damon is a white man with the lead role of a soldier, and has a friend in the movie who is a black soldier. This movie is an example of when another race is tokened in to divert the attention of a racist film.
Below is another movie with tokenism. "Dreamgirls," starring Beyonce Knowls and Jennifer Hudson, both african american women, predominantly stars african american individuals. In the trailor below, I found 1-2 white individuals, who played small roles and who are probably also placed to divert attention from a racist theme.
Pg. 49 of our book says we can not pretend that racial concepts are exempt from contemporary american society. There is an ongoing importance of race which is linked to the culture and politics in America. When examining this concept, in order to better understand how America deals with racism today, I would like to use the example of our recently elected president, Barack Obama.
We can not ignore the fact that our american history withholds the memory of the slavery of african americans. We can not deny the fact that until now, we have never had an african american as the president of the United States.
In 1972, the movie "The Man" demonstrated simply the idea that there would ever be an african american president. This notion was not neglected then, and it is lavished today. We are very aware that our recent elect is a first fot history, and although it may be seen as a step forward in society, we recognize this as just that- "a step" because he is not another white man as president. A preview of this hope in 1972 for the first african american of the U.S is below:
Stereotypes
Stereotypes don't discriminate. From the term "valley girl" to whites not being able to dance, stereotypes are just as predominant as ever. Although they may shift with time, they are still always plentiful. Pg. 51 of our text states that people who are now commonly considered to be white were not always considered so in the past. For example, Irishmen were once known as alcoholic, mean men. Walking down the street today, you probably would not be able to depict an Irishmen to an american born citizen, and even if you could you probably wouldn't make a judgement. The movie clip below demonstrates what might happen if the individual cultures who make up the melting pot of the United States were placed together in a different country. It is a good demonstration of stereotypes that Americans may have of other cultures. However, when these cultures are admitted into the diversity of the United States, they are frequently overlooked. Why is that?
It is because as Americans we are more accepting of cultures coming into ours, vs. us self-emerging ourselves into other cultures. This is easy to see in movies, when tody there are main characters of all races and ethnic groups. An example of this is the movie Rush Hour, starring Jackie Chan. Here you can see that an Asian, Jackie Chan, and an african american, Chris Tucker, are the main characters. This movie is greatly accepted into our culture, and stereotypes are put aside.
Wednesday, February 18, 2009
E-Journal ENTRY 2
Men's Health consistently adds information like that of this video to its magazine. The "Girl Next Door" page is present in nearly every magazine, and considers a woman's perspective on how to handle certain relationship questions. The reason for this? To become a better, smarter, more attractive man, in just a few quick steps!
Monday, January 26, 2009
My first E-Journal Entry
Friedan and Tuchman
Page 54 of our text states:
Friedan's critique of women's magazines runs alongside a similar assessment of advertising; the sterotypes reproduced by the housewife's journals were the same as those exploited by advertisers. Tuchman's 1978) argument about the symbolic annihilation of women is based on an analysis of advertising as well as other media.
APPLIED TO TODAY: in this text, Friedan's outlook on magazines for women is being compared to advertisements which exhibited the same stereotypes as women. Today, we can see this concept simply in titles of womens magazines such as Women's World, Women's Day, Women's Health, Cosmopolitan, InStyle, and many more. In these magazines, women are flowered with recipes, make-up tips, health and fitness cues, clothing trends, and even articles on how to please their man. These women's magazines are clearly exhibiting the same stereotypes that are portrayed in many advertisements featuring women where she is bribing with her sex appeal, cleaning with her cleaning products, being glamoured with her make-up, and working hard to reach the ideal hour-glass figure that women should stereotypically have.
In this same text, Tuchman addresses that the argument on 'symbolic annihilation' of women is not only based on advertising, but other media as well. No only in ads to we see these stereotypes of women, but on television shows, movies, etc. Below are a few examples of stereotyping in women's advertisments today.
The World Wide Web
The classroom text looks closely at the significance of the World Wide Web as well as the rapid increase in technology and its affect on gender representation. Page 65 states:
As technology improves and converges, new media will become a more influential source of gender information, but we can probably expect it to be, more-or-less, like an interactive version of the kind of TV, movie and magazine material[...]there's no reason to think that gender representations within new media will be any different to the gender representations elsewhere. The Web provides opportunities for individuals and groups to provide alternatives to the existing set of dominant ideas about women and men, on their own websites.
APPLIED TO TODAY
The World Wide web isn't neccesarily an influential source if it is presumed to alter the way that we have treated gender stereotypes through the present. However, by the great population lengths which the internet reaches, and the opportunity for individual web users to contribute personal and opinionated posts through blogging, commenting, etc., the issue isn't whether the media will now have the power, but the promotion that it is the individual that has the power through the help of the World Wide Web to attribute their own opinions as to what gender roles should really be like.
Through the World Wide Web, we are not only teaching our children at a young age to respect their rights as individuals, but we are teaching it to them in a way that says they do not need media influence to figure out who they are. Click here to view a video displaying this concept.
COSMOPOLITAN
I am an avid reader of Cosmopolitan magazine. However, this magazine demonstrates a sadly realistic view of what tactics the media uses to persuade women into thinking a certain way about several topics. One of my pet peeves in the way Cosmopolitan does this, is their ability to repetitively contradict itself.
Page 53 of the text comments on Cosmopolitan magazine states:
..Cosmo does not bother being consistent: one article would encourage readers to be happy with their body size, whilst another would encourage slimming; men are given both sympathy and criticism; marriage might be endorsed or condemned; romance adn fidelity might be good, or bad, depending on the article; and the style might be serious or silly.
The text goes on to explain that the editor of Cosmo at the time did this on purpose, for a balance. It is no wonder that in today's society women are part of an ever-changing role, and are often pulled in different directions, being told different opinions on how we should act, talk, look, what we should wear, and what we should do.
APPLIED TO TODAY
Based on the fact that Cosmopolitan has these ever-changing codes for women, we can see the same in current advertisements. This "balance" that is talked about also adheres to a variety of the female population, and addresses each individuals needs. In some instances, one might think that this is immoral to do so, creating a general confusion about how women are viewed in a modern day society. Below are some advertisements which show these contradictions.
In conclusion, the chapters read during the class in the past couple weeks have reviewed Friedan's outlook on women in magazines, the significance of the World Wide Web on gender roles, Cosmopolitan magazine's many contradactive opinions, and much more useful information having to do with women's roles in advertising. Although many of these concepts originated many years ago, it is easy to see that they are still very applicable in a modern day society.